Unlike most rubs on the market, this one has a sweet honey taste that allows the flavors to soak deep into the meat before cooking. Our Butcher BBQ Honey rub flavor that infuses to the meat will allow you to slow smoke or fast grill with out the burning you would get from using real honey. Even though this rub is wonderful on all types of chicken and ribs, it can be used to add a new layer of flavor when cooking beef.